TIDE: BREAK THE CYCLE CAMPAIGN

Fact: Washing on cold saves money and is better for the environment. Also Fact: Our research shows that people can’t be convinced to do things just because it’s better. Saving money is a tired concept and most who say they care about the environment don’t give a f%$# about it in practice –– there has to be a personal reason for change. The Answer: Encourage people to question what’s comfortable by challenging common misconceptions; getting them to take charge of auditing their habits and break the cycle of living on autopilot.

Agency: National Student Advertising Competition
President: Ayesha Baweja
Research Director: Nicole Toloczko
Strategy Director: Caden Jones
Media Director: Wafa Smairat
Creative Director: Lauren Jenkins
Art Director: William Hohe
Copywriters: Demi Apostolakos, Alejandro Villa, Atharva Sindwani, Cara Choi
Graphic Designers: Jennifer Lee & Greta Prepejchal
Cinematographer & Director: Joseph Rund
Director: Edelynn Zaripova
Faculty Advisor: Carrie Wilson Brown